Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances

Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances

Blog Article

The paper analyzes the innovation intensity and adoption characteristics at the base of the pyramid market.The innovation intensity is configured as radical L-GLUTATHIONE and incremental, while the innovation adoption is configured as early and tardy.As an empirical approach it was conducted a study type survey.

Data analysis is based on non-parametric statistics.The Semi permanent hair color results indicate that the base of the pyramid consumers is characterized by adopting incremental innovations tardily, as pointed out by the literature.Furthermore, it was also observed that women have greater decision-making power in the families of this segment.